This past Saturday was the inaugural Find Your Light Creative Workshop and it was the BOMB.COM! From Registration to Final Remarks it was everything I could have imagined and then some and I'm so so happy to share a few of the takeaways!
A little reminder, the Find Your Light Creative Workshop is a one-day workshop for creatives & business owners focusing on flat lay styling & social media brand building.
The event was held at Harlem Collective, a premier co-work space in Harlem New York. It was the perfect place to host Saturday's workshop, with two floors, enough space to host the lovely ladies (and our equipment). Thank you Harlem Collective!!!
Topics include how to create captivating content with Photography 101 and Intro to Flat Lay Styling and then how to capitalize on that content, with the Build Your Brand with Social Media Panel.
The first session was Photography 101, taught by Photographer & Creative Director, Alexia Lewis.
She covered important topics including Rule of Thirds, White Balance and Negative Space (there's a difference). She also covered the recommended type of gear & equipment as well as a brief tutorial on how use a DSLR & Mobile Phone Camera when taking photos. A lot of amazing tips were shared & notes were seriously taken!
The second session was Intro to Flat Lay Styling & Mobile Editing Apps, taught my me!
It was really fun to share all of the fun statistics on why visual content is important and the future of visual content in media. Moreover, it was great to share all the tips & tricks behind creating flat lays.
What made it especially exciting was having the ladies being able to create their own flat lays using the knowledge they receiving during the first two sessions!
It was great to see them flexing their creative muscles. It was a great time to walk around and offer encouragement, while stepping back and letting them flow. Certainly a high point for me without a doubt!
The early morning sessions were fantastic and we headed downstairs for lunch & get ready for our panel discussion: Build Your Brand On Social Media. The panel featured style influencers Kéla Walker & Victoria Sanders and Social Media Manager, Bernadette Pichardo.
Lunch was sponsored by Manhattanville Coffee & Qyera of Cinta Soul, Moringa Infused Beverages which were the bomb.com.
The panel focused on how to develop & maintain your brand identity on social media, techniques for building your following across platforms: including hashtags & collaborations and dealing with social media overwhelm.
It was full of laughs and A LOT of Information! There were so many amazing takeaways and everyone walked away with inspiration to put what they learned into practice. Such an amazing experience.
After the panel discussion, people broke away to have one-on-one coaching sessions with a few of the panelists. The sessions were 15 minutes long and gave the attendees the opportunity to socialize & network with the panelists & other dream catchers in the building.
After the coaching sessions, I said final remarks, while holding back tears. Then it was a celebration! We took tons of photos, utilizing the DIY Flower Wall me and Victoria worked so hard on two nights before (lol). Tons of boomerang images. Tons of love. Tons of Black Girl Magic. It was a truly magical experience.