IG STRATEGy/management

SERVICES

"The whole experience from signing up to the call was seamless. I was really surprised at the ease of making the payment and then answering the discover questions to booking the call. It made me feel more confident in the service I was about the receive. The call was great, she [Tamera] took the time to look at my Instagram feed and really asked questions that pertained to me. It felt very targeted for ME and what I wanted to achieve!! I loved it all and your suggestions were on POINT."

- Kali Nicole, Bridal & Special Event Makeup Artist

If you were to tell me five years ago, that visual content can be the catalyst to convert followers to sales or brand collaborations, i would shake my head in disbelief. take it a step further, if you were to tell me that i'd create that content for brands, I'd yell bs! 

I’ve created amazing content for major brands including Macy’s, The Laundress and Harper’s Bazaar with only a mobile phone and some creativity.

Here are a few stats: 

consumers who say image quality is "very important" for choosing a product in e-commerce, compared to product info, long description, or rates & reviews. 

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100 million, new instagram users in 6 months, the most rapid growth for the platform, with 600 million users since Dec. 15th! *Citation

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communication that will be visual content by 2018. *inc.com

THE PROCESS


After our assessment call and we've determined the right track, you will receive a discovery survey. The discovery survey will ask targeted questions including words used to describe your business, inspiration images and your goals for your Instagram feed. 

DISCOVERY


7 days after our discovery call, we will gather inspiration and ideas via Milanote. With that information, Darden Creative will develop a mood board & color palette using images from the Milanote inspiration. 

BRAINSTORMING 


SERVICE INCLUDES ACCESS TO RESOURCES: VIDEOS, E-GUIDES AND WORKSHEETS


CONTENT STRATEGY

 

After the questionnaire, meeting and research, we will determine your content strategy. This includes type of content, frequency, times to share, copy suggestions, and the hashtags. This will also be an opportunity to update your bio where applicable. *

 


During this session, we will review effective ways to engage with and organically grow your audience, while still being authentic. This will be paired with videos with easy to apply tips. 

ENGAGEMENT STRATEGY


CONTENT CREATION

 

The client provides any information and images to be included within the content scheduling.

Darden Creative will create style stock photos (10 minimum), client lifestyle portraits (if local or willing to travel) and source curated content and copy will be added at the content scheduling phase. 


During this phase, content will be scheduled 15-30 days in advance within appropriate software. Prior to posting, client will review to for approval.

Posts will be monitored to determine which type of posts work and time of day. This information will be taken into account during the Review & adjustment phase.

CONTENT SCHEDULING


We'll take of responding to comments, follow brand aligned profiles and liking appropriate and brand right content. 

DAILY ENGAGEMENT


During this step, we will review successes and opportunities. This happens at the end of each moth and we be adjusted based on upcoming promotions, holidays and 

REVIEW ANALYTICS & ADJUSTMENTS


CLICK TO SCHEDULE YOUR ASSESSMENT CALL TO DETERMINE THE BEST FIT FOR YOU & YOUR BUSINESS NEEDS