2023 Still Life Photography Trends
We know video isn’t going anywhere, but there is still a need for still life photography!
Why It Matters:
Numbers don’t lie
75% of Online Shoppers Rely on Product Photos When Deciding on a Potential Purchase
22% of Returns Occur Because the Product Looks Different in Person
Good Visual Content is 40% More Likely to Get Shared on Your Social Accounts
Quality Product Photography Makes Dollars & Sense for any business.
Here are 5 Still Life Photography Trends
Macro Photography
Macro [Or Close Up] Photography is a form of ASMR for me. Common Macro Shots: Beauty Close Ups, Textures & Product Detail Close UPs
Image 1: Lion Pose Image 2: Archive Image 3: Archive Image 4: Archive
Direct Lighting
Originally I was going to say bright colors but that was 2020. I’m noticing more photographers use soft direct lighting. One way this is achieved is with a light [no modifiers] facing your subject + adding a diffuser in front of the light. It resembles sunlight with just a soft glow. **New light models come with a built in soft glass reflector i.e. Profoto, Flashpoint + Broncolor
Image 1: Wedding Wire Image 2: Archive Image 3: Archive Image 4: Archive
Minimal Styling
No overcrowded images. Intentional Usage of props that do not distract from the products themselves. Bonus: utilizing fresh fruit ingredients in images.
Image 1: Lion Pose Image 2: Kaike Image 3: Archive Image 4: KINLÓ
Lifestyle
The Shopping Landscape has changed since the panini. Customers want to see how products can be incorporated into their routines & lifestyles.
Image 1: Framebridge Image 2: KINLÓ Image 3: Archive 4: Archive
Movement
Another ASMR moment. Using Water or Suspension gives the impression of movement and can make images more dynamic.
Image 1: KINLÓ 2: KINLÓ Image 3: Lion Pose 4: Skin Buttr
Do you agree with these trends? Did I miss any? Let me know in the comments!